How do you use social media analysis to create better places for people?

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Phil Hampshire, recently spoke at the Liveable Bath Event, part of the Festival of the Future City hosted by Stride Treglown. Phil analysed social media posts from Twitter to find out what people are saying about the city and then considered how we can use this rich source of information to improve it. Water featured prominently, from the city’s spas to Pulteney Weir and the Roman Baths, so he encouraged Bath to make more of this connection. The impact of transient activities was also important (think Southgate colourful umbrellas, or the city’s festivals). Can more cities implement these seasonal interventions to provoke delight, increase footfall and improve quality of life.

Phil also suggested using Strava to see which routes walkers and cyclists are using, and whether there could be an alternative route network compared to the conventional road system. He proposed a ‘Creative Cluster’ for Bath which unites the city's universities with its workforce.

Watch, Phil's presentation here.